In today’s dynamic and highly competitive business environment, digital marketing has become a key tool for building and maintaining a brand. The course “Digital Marketing Strategy: Branding and Online Research” provides a comprehensive introduction to the fundamental concepts and strategies necessary for effective brand positioning and market research through digital channels.
COURSE PURPOSE AND OBJECTIVE
The purpose of the course “Digital Marketing Strategy: Branding and Online Research” is to provide participants with a comprehensive introduction to the key concepts and techniques of digital marketing. The course is designed to empower participants to effectively use digital tools and platforms to build and promote their brands. Through theoretical lessons and practical exercises, this course aims to equip participants with the knowledge and skills necessary for a successful “journey” into the world of digital marketing.
The goal of the course is to enable participants to effectively create, plan, distribute, and analyze digital marketing strategies that attract and engage the target audience, build brand trust and authority, and generate potential clients. Through this course, participants will gain a solid understanding of the essential concepts and techniques of digital marketing, as well as the practical skills needed to implement successful branding and online market research campaigns.
Through this course, participants will:
- Understand the basic concepts and importance of digital marketing and branding
- Develop skills in brand creation and optimization
- Learn how to plan and implement digital marketing strategies
- Acquire knowledge of online market research
- Become familiar with tools for performance analysis and tracking
GENERAL LEARNING OUTCOMES
The defined learning outcomes for this course are:
- Understanding the concept of digital marketing
- Development of branding strategies
- Implementation of online research methodologies
- Creation of effective digital campaigns
- Analysis and optimization of campaign performance
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